The Frozen Logo

Entry 5, Due 10.9.2014
Terra System
Twix Galaxy
Star Command, Who Can't Even FaZe Clan

Alright, so this entry is inspired by the current jam "Let It Go." But not the version by Idina Menzel; rather, it's a rock cover I found on YouTube, and it's amazing. Anyways, I digress. Our topic will be the Frozen Logo.

The famous logo

Look at it in all its glory. This thing is a masterpiece. What makes it so great? My first impression is "Wow, that looks cold." So the logo is giving the right reaction - the theme of the movie is ice and snow related, so the logo should be heavily related to that. The text itself has a lot of pointed edges, especially near the "F" and the "E." If I were an English major I'd state something like "they symbolize the delicacy and jaggedness of Elsa's self-esteem." Alas, I am not; I am here to critique and compliment the design. Those two letters specifically remind us of icicles, objects we're all familiar with from childhood. They're very dangerous but very impressive works of nature. Moreover, I love the color gradient on the letters themselves. It lends contrast to the background, yet at the same time makes you feel like you're staring at an ice sheet from above. Relatedly, the background gradient is perhaps my favorite part of the whole thing. The light emanating from the center gives off an aura of calm and awe, as if to say "admire from a distance." Plus, like I said before, it really makes you feel like you're staring at a sheet of ice. Where are the fishies though? Finally, the semi-transparent snow/ice-flake in the background is the finishing touch to a work of art. It seems perfectly symmetrical, giving us a feeling of completeness. Weird, because that's what the movie gives me too!

So what is bad about this design? I really don't know, since I'm not a graphic designer. I'm not qualified to make color or lighting critiques. However, my basic critique has been the same one I've had with all Disney logos - the damn "D" in the front. I thought that was a reverse "G" until I was 8 or so, and kept wondering why Disney did that. I was a smart child overall, but that was not a highlight. The color gradient up top, too, looks a little darker than it does on the bottom, but that may just be me nitpicking. I think that it adds a depth to it, but others may not. The beauty of opinion! (Mine's better than yours)